Benoit Aubert - Africa Business School
Marketing, Customer Education, Satisfaction, Loyalty, Consumer Behavior
ABS, UM6P
Africa Business School
Université Mohammed VI Polytechnique
43150 – Benguerir – Morocco

Présentation

Benoit Aubert is Director of Academic Affairs at the Africa Business School. He was previously Dean of the ICD Business School (Paris), Director of Development of the Pole Universitaire Léonard de Vinci (Paris), Director of Marketing and Development of Grenoble School of Management and Director of the Doctoral School of the same institution.
Benoit Aubert holds a DBA with a focus on marketing. He has written several books and book chapters, including « From Mac Gyver to Game of thrones: when TV series teach us management » (2nd edition – June 2020).

Publications

Mission Pop Corn
De MacGyver à Game of Thrones

Business experiences in similar programs

Benoit has managed and contributed to numerous tailor-made Executive Education missions for companies such as Orange, Alstom, SNCF, Crédit Agricole, Elior, OCP, ….