Kofi Osei-Frimpong is a marketing scholar and consultant. Kofi has six years industrial experience as a marketing practitioner. He also leads the distribution chain management of the Chartered Institute of Supply Chain Management, Ghana, and leads stakeholder engagements. His interests are focused within the services domain around the complementary concepts of value co-creation (particularly in healthcare service delivery), customer engagement, service design, and customer experience. I interact/engage with managers and provide industry players with innovative marketing strategies to contribute to their transformation and competitiveness.