Research Clusters & Research Projects - Africa Business School

About Research

ABS is committed to leading research and innovation in business education

Structured around 7 vertical research clusters aligned with the regular management and business research fields in academia.The clusters are paired with transversal research topics based on case studies in accordance with and with the objective of developing applicable results that will impact ABS’s ecosystem. This approach enables to address the double purpose of achieving academic excellence and providing value from research to our African ecosystem.

OUR MISSION

Research and Innovation combining academic rigor and relevance to Africa and beyond.

Transformative Innovation

Through research and innovation, ABS researchers generate new management knowledge and understanding while also fostering the creation of innovative ideas and solutions that drive transformation and leadership rooted in African business challenges.

Academic Excellence

Our academic credibility rests on rigorous foundations demonstrated through our research grants, doctoral research, and publications in high quality academic journals.

Impactful Solutions

Our research starts with real, complex challenges and ends with innovative solutions with high impact on businesses and societies in Africa and beyond.

KEY FIGURES

PERMANENT FACULTY

Strategic affiliates

Adjuncts

Research assistants

post-doctoral students

Ph.D. STUDENTS

D.B.A. STUDENTS

Papers by ABS Faculty since 2021

+0MMAD

Research Grants (UM6P-UGF)

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Projects with industry

Grants with UM6P-ugf FOR abs fACULTY

ABS FACULTY IN 6 STRATEGIC RESEARCH UNITS

Business Economics & Finance

◉ Finance and Sustainability
◉ Corporate Finance
◉ Actuarial Science
◉ Behavioral Finance
◉ Energy Economics
◉ Insurance
◉ Social Protection
◉ Commodity Markets
◉ Portfolio Selection
◉ Monetary Policy
◉ Principal Agent Modeling
◉ Industrial Organization
◉ Quantitative/Empirical Finance
◉ Multi-Criteria DM & Unc. Mod.

Decision Sciences & Operations

◉ Analytics for Operations Management
◉ Models for Knowledge-Management
◉ Commodities Market
◉ Data-Driven Models for Risk Management
◉ Data-Driven Models for Innovation
◉ Behavioral Decision Making
◉ Optimization of Operations and Supply Chain Systems
◉ Operations Research
◉ Coordinating Production and Logistics Decisions Within Firms and Across Supply Chains

Entrepreneurship & Innovation

◉ Tech Innovation and Entrepreneurship
◉ Growth Mindset
◉ Performance and Culture
◉ Entrepreneurial Readiness/Action
◉ Innovation Readiness/Action

Marketing

◉ Digital Transformations in Service Creation, Interactions, and Delivery
◉ Dysfunctional Digital Consumer Behavior
◉ Customer Centricity Models in B2B
◉ Farmer Experience Journey and Customization
◉ Competitive Intelligence and Customer Knowledge Management

Organizational Behavior & Development

◉ Leadership for Innovation Culture and Organizational Ambidexterity
◉ Agents, Practices, and Dynamics of Change Implementation
◉ Systemic Approach of the Learning Organization
◉ Commitment at Work and Managerial Innovation
◉ International Management

Strategy

◉ Sustainability strategy at the core
◉ Making strategy work & Value network in a digital and AI world
◉ Globalizing Morocco & Africa

As a knowledge hub, ABS considers research a means for supporting the transformation of Africa within the global value networks. Our researchers mobilize diverse methodology applied to interdisciplinary and potentially complex topics.