Benoit Aubert
Marketing, Customer Education, Satisfaction, Loyalty Consumer Behavior
BIOGRAPHY
Benoit Aubert is a Permanent Professor of Marketing and the Head of Academic Aairs at the Africa Business School. He was previously Dean of the ICD Business School (Paris), Director of Development of the Pole Universitaire Léonard de Vinci (Paris), Director of Marketing and Development of Grenoble School of Management and Director of the Doctoral School of the same institution.
Benoit Aubert holds a DBA with a focus on marketing. He has written several books and book chapters, including «From Mac Gyver to Game of thrones: when TV series teach us management» (2nd edition – June 2020).
BUSINESS EXPERIENCES IN SIMILAR PROGRAMS
Benoit has managed and contributed to numerous tailor-made Executive Education missions for companies such as Orange, Alstom, SNCF, Crédit Agricole, Elior, OCP, ….
INTERNATIONAL EXPERIENCE
Morocco – USA – UAE – Lebanon – UK – China – Europe
FILIATIONS / ASSOCIATIONS AMONG HIGHER EDUCATION ESTABLISHMENTS
NOTABLE PUBLICATIONS