Nouha Berrada

pERMANENT

Nouha Berrada

BIOGRAPHY

Nouha Berrada holds her PHD in competitive intelligence & knowledge management from Hassan II University. She has a master degree from Toulouse Business School France, programme Grande Ecole. She is professor of Marketing and Strategic management. She joined ABS in June 2020 and works on several projects related to advisory, learning, and research. Prior to this, she began her career as strategy consultant at EY and then on her own as an entrepreneur. Nouha also has entrepreneurial experience in the textile and linen sector. Her research work focuses on value based strategy, customer centricity and knowledge management.

BUSINESS EXPERIENCES IN SIMILAR PROGRAMS

Nouha Berrada is a strategy consultant, moderator and speaker. She assists
several companies in the formulation and execution of their strategy. She teaches
marketing, strategic management and conducts research on business intelligence,
knowledge management and value networks with a transversal focus on customer
centricity. She has co-developed in 2017 two textile brands (Fil’harmony for B2C
customers, and Filmed for B2B).
She codesigned and co-developed several custom program as Risk management
Academy for OCP, Voice of Customer program and SOD (strategizing, organizing
& delivering) program
She teached marketing and nancial economics at University Hassan II. She
teached Luxury marketing at ESLSCA Business School.
She animates and moderates conferences for pharmaceutical sector related to
management topic such as: Articial intelligence for healthcare sector, customer
relation management, Insights from nance law 2023/2022/2021 for pharmacies
etc…
She used to be member of the organizing committee for the two last editions of
IEEE conference held in Morocco (ICTMOD Conference).

CORPORATE EXPERIENCE

Nouha worked as an advisory consultant for several companies as: OCP, AMS Africa, AMDL, Casa events & Animation, Ciments du Maroc, Ministère du Tourisme, CMKD, Ocine Expo, Laboratoires Bottu …

CHAMP DE COMPÉTENCES

Pharmaceutical industry, Healthcare sector, Marketing, Strategic management, Competitive intelligence, Knowledge management.

FILIATIONS / ASSOCIATIONS AMONG HIGHER EDUCATION ESTABLISHMENTS

NOTABLE PUBLICATIONS

« Dynamic interactions between Competitive Intelligence, absorptive capacity and
competitive advantage », IEEE Explore, March 2022
« L’intelligence économique: Approche conceptuelle et fonctionnelle au service de
la stratégie »– Revue CCA –Avril 2019
« L’Intelligence Economique levier de développement stratégique à l’international »
– Revue DOREG – Mai 2020