Nouha Berrada​

Nouha Berrada gets her PHD in strategic management with the highest honors from Hassan II university at Casablanca. She is professor of Marketing and strategic management. She began her career at EY as a strategy consultant and continue as a professor advisor for OCP. She is also a key note speaker and master of ceremony. She is a lecturer for pharmaceutical industry and she helps pharmacists and medicals to develop their managerial skills. She has an entrepreneurial experience as she co-founded her own company and two textile brands. Her research focuses on value based strategies, in relation with customer centricity and strategic intelligence