Innovation & design thinking
Innovation & design thinking
Our program provides participants with a practical understanding of design thinking and innovation. By applying design thinking principles, participants will learn how to identify and solve complex business problems. They will gain skills in conducting user research, generating creative ideas, and building prototypes for rapid testing and iteration. Effective communication and stakeholder engagement throughout the innovation process is also emphasized. Real-world case studies of design thinking and innovation in organizations offer valuable insights and inspiration. Join us to enhance your problem-solving abilities and drive innovation in your business.
Learning outcomes :
- Apply design thinking principles to identify and solve complex business problems
- Understand how to conduct user research to identify customer needs and challenges
- Generate and develop creative ideas that address customer needs and challenges
- Build and test prototypes to quickly iterate and validate solutions
- Communicate eectively and convince stakeholders throughout the innovation Process
Content
- Introduction to design thinking and innovation
- Understanding customer needs and challenges
- Generating creative ideas and concept development
- Prototyping and rapid testing
- Convincing stakeholders
- Case studies of design thinking and innovation in organizations
- Business Analytics
- Digital Transformation
- Entrepreneurship & Innovation
Affiliate professor at ENSTA Paris (Institut Polytechnique de Paris)
Contact
- Dominique VELLIN
- Youssef MOUSSAIF
- youssef.moussaif@um6p.ma