Build and maintain world-class research capabilities that support high-quality, impactful research and innovation projects in Africa and beyond.
Conduct relevant research in marketing that addresses contemporary challenges and contributes to academic and practical knowledge.
Develop strategic partnerships with industry stakeholders or leaders to ensure the practical application of research and facilitate knowledge transfer.
Develop and commercialize innovative research projects that meet emerging market needs.
KEY FOCUS AREAS
Digital transformations in service creation, interactions and delivery
Customer centricity models in B2B
Competitive intelligence and customer knowledge management
