Master of Science in Business Analytics

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Program Overview

 

Transform Data into Strategic Impact

The Master of Science in Business Analytics (MSc BA) at Africa Business School (UM6P) bridges the gap between advanced analytics and strategic management. It trains professionals capable of transforming data into strategic business insights – the “Business Translators” who connect algorithms with action.

Designed for graduates with strong quantitative backgrounds (STEM, economics, engineering, computer science), the program develops expertise in AI, machine learning, and data-driven decision-making within a global business context.

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DURATION

2 years (4 semesters)

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CREDITS

120 ECTS

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LANGUAGE

English

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DEGREE AWARDED

MSc in Business Analytics – Africa Business School, UM6P

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LOCATION

Rabat & Benguerir (Morocco)

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STATE ACCREDITATION

In progress

Key Figures

 
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UM6P ranked among the Top 4 Universities in Africa

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Over 36% international students

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90% Employment Rate – Class of 2024 (within 6 months after graduation)

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6-month internship in Morocco and across the world

 
 

Program Highlights

 
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Interdisciplinary Focus

Balance between data science, business strategy, and leadership.

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Experiential Pedagogy

Real data projects, company case studies, and industry immersion.

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African & Global Perspective

Addressing Africa’s digital transformation while meeting global standards.

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Technical Proficiency

Master Python, cloud platforms (AWS, Azure, GCP), and applied AI.

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Industry Integration

Corporate partnerships, analytics challenges, and research opportunities.

Learning Outcomes

 
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Master Analytics Spectrum

Master the full analytics spectrum – descriptive, predictive, prescriptive, and generative AI.

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Apply Machine Learning

Apply machine learning and statistical methods to solve business challenges.

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Integrate Management Principles

Integrate management principles to contextualize data-driven insights.

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Lead Analytics Projects

Lead end-to-end analytics projects from data collection to executive communication.

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Responsible AI

Apply responsible AI and ethical governance frameworks.

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Hands-On Experience

Gain hands-on experience through capstone projects and internships.

Program Structure

 
1

SEMESTER 1

FOUNDATIONS

  • Organizational Behaviour & People Management
  • Business Economics & Decision Theory
  • Strategic Management & Leadership
  • Quantitative Foundations & Data Communication
  • Descriptive Analytics & Data Visualization
2

SEMESTER 2

ANALYTICS SPECTRUM

  • Predictive Analytics & Big Data
  • Prescriptive Analytics & Optimization Models
  • Stochastic Models & Risk Analysis
  • AI for Managerial Decisions
  • Generative Analytics & Large Language Models
3

SEMESTER 3

APPLICATIONS & SPECIALIZATION

  • Data Management & Cloud Platforms
  • Ethical AI & Responsible Data Governance
  • Capstone Project: Managing Analytics Projects
  • Elective Tracks (application-focused):
    • Customer Analytics & Digital Marketing Strategy
    • People Analytics & Talent Strategy
    • Data-Driven Financial Decision Making
    • Managing Operations with Resilience
4

SEMESTER 4

PROFESSIONALIZATION

  • Internship (Analytics Management Track)
  • or Research Internship (Analytics Research Track)

Students gain hands-on experience in leading companies, consultancies, or data labs, applying analytical knowledge to real business challenges.

Campus Life

 

A vibrant student community

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Student Participation

60%+ student participation in clubs & initiatives

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Flagship Clubs

African Consulting Club (ACC), Climate Awareness Club (CAC), International Association of Students in Agricultural and Related Sciences – Morocco (IAAS), Africa Business Unit – Junior Enterprise (ABU-JE)

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Annual Events

40+ events yearly: bootcamps, innovation labs, social projects.

 

Career Opportunities

 
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Employment Rate

90% employed within 6 months

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Career Support

Personalized career coaching & mentoring

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Networking Events

Career Fairs, networking events & executive talks. Partner sectors: consulting, finance, agribusiness, innovation, tech & sustainability

Graduates are equipped for roles such as:

  • Data & Analytics Strategy Consultant
  • Business / Data Analyst
  • Marketing Analytics Manager
  • People Analytics Specialist
  • Data Product Owner
  • Operations & Supply Chain Analytics Manager
  • Pricing & Revenue Manager
  • Financial Analyst
  • PhD Candidate in Analytics

Global Exposure

 

Learning Without Borders

International academic exchange and immersion programs.

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Study Exchanges

Short-term exchanges and study tours across continents

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Global Partners

Partner institutions across Europe, Africa & Asia

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Global Experts

Visiting Faculty and global thought leaders

 

Soft Skills & Personal Growth

 

Beyond Academics

Developing leaders with both expertise and emotional intelligence

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Core Modules

Modules on communication, leadership, teamwork & negotiation

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Workshops

Workshops on adaptability, critical thinking & personal branding

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Mentorship & Civility

Mentorship & civility programs promoting ethics & empathy

 

The UM6P Advantage

 

Research • Innovation • Global Network

Access to cutting-edge labs, startups & thought leadership

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Cutting-Edge Labs

Access to state-of-the-art research facilities and innovation hubs

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Startups & Thought Leadership

Connect with emerging startups and industry thought leaders

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Key Themes

  • AI & Digital Transformation
  • Climate Action
  • Entrepreneurship
  • Leadership in Africa
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UM6P Ecosystem

Powered by the UM6P ecosystem of innovation and research

Admissions Process & Fees

 

Key Dates

📅

Applications Open

January 2026

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Application Deadline

April 2026

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Program Starts

September 2026

Eligibility

  • Bachelor’s degree in STEM, economics, engineering, or related fields
  • Strong quantitative and analytical skills
  • English or French proficiency

Selection Process

  • Online Application (CV + Motivation Letter)
  • Interview with Faculty and Industry Experts

Tuition & Financial Aid

Annual Tuition: 75,000 MAD

Scholarships: Merit-based scholarships and financial aid available for outstanding candidates