In today’s complex business world, intuition alone is no longer enough. Managers, entrepreneurs, and consultants are surrounded by data but often struggle to harness its full potential. Often, they lack the ability to collect relevant data, mathematical confidence, or certainty about implementation. Decision-makers frequently fall into cognitive biases such as confusing correlation with causality, taking mental shortcuts, or doubting their speed compared to peers.
This certificate is a high-impact, twelve-day intensive program designed to transform the way professionals approach, analyze, and act on data. Beyond technical skills, this certificate will develop a structured, strategic mindset, ensuring decisions are clear, effective, and well-communicated.
Africa Business School, campus UM6P Rabat
English
Professionals involved in Digital Transformation, such as Managers, Consultants, Engineers, Data Scientists, etc
Application Review
10 October 2025
2 days every 3 weeks
Renowned experts teaching technological advancements, industrial trends, and state-of-the-art methodologies.
Contextualized learning experience through case studies developed in collaboration with the center for Sustainable Operations and Logistics in Africa (SOLA).
Hands-on AI & OR implementations to tackle real-world business challenges following an interdisciplinary approach that connects analytics, operations, and human-centric industrial strategies.
Driving digital transformation by adopting innovative data-driven decision-making practices to cut costs, optimize resources, and enhance productivity.
Strategic sustainability insights for integrating efficiency with ESG (Environmental, Social, and Governance) goals.
Discover core technologies like IoT, blockchain, 3D printing, and digital twins, as well as their evolution towards sustainability and human integration.
Use advanced analytics to enhance efficiency across various business functions, including inventory management and quality control, among others.
Harness the power of smart sensors and related information acquisition technologies to reduce costs and gain competitive advantage through big data strategies.
Achieve cost efficiency while protecting resources and ensuring social well-being, creating long-term value beyond short-term gains.
This course initiates learners to Industry 4.0 technologies and opens up perspectives on Industry 5.0 principles and applications.
A comprehensive course on Quality Management in data-rich manufacturing and service processes.
This course introduces decision sciences methodologies to address operational issues faced by industrial supply chains in the digital era.
This course introduces learners to Industry 4.0 technologies for real-time monitoring of assets to prevent failure.
This course equips learners with the essential analytical techniques to make informed decisions in dynamic and competitive business environments.
This module offers an opportunity for learners to synthesize their acquired knowledge through a practical implementation of Industry 5.0.