EXECUTIVE CERTIFICATE IN STATEGIC MARKETING & SALES FOR BUSINESS SUCCESS
In today’s fast-evolving business landscape, marketing is no longer just for marketers. Senior and middle management across all functions must understand the power of strategic marketing and sales to drive business success.
The Executive Certificate in Strategic Marketing and Sales is a 12-day, high-impact program designed to equip business professionals with the strategic tools and frameworks needed to develop, implement, and lead successful marketing and sales strategies.
Africa Business School, Campus UM6P Rabat
French
Senior and Middle Management
Application review
October 2025
6 months (2 days per month)
Blending marketing, AI, data analytics, business development, and sustainability for a well-rounded skill set.
A mix of top national and international professors with industry expertise.
Hands-on case studies, real-world tools, and frameworks for immediate workplace impact.
Tailored for Moroccan and African markets while integrating global best practices.
Analyze how AI, digital transformation, and sustainability impact modern marketing strategies.
Develop strategies to shift from a product-focused to a solution-oriented approach, fostering customer loyalty.
Gain leadership skills to effectively manage sales teams, optimize performance, and drive revenue growth.
Learn how to build, sustain, and differentiate your brand in competitive markets.
Master core marketing principles and develop strategic frameworks for business growth.
Learn to build, maintain, and leverage brand equity for competitive advantage.
Design customer journeys that create loyalty and drive long-term value.
Develop effective sales strategies and leadership skills to drive revenue growth.
Navigate global markets with cultural intelligence and adaptive strategies.
Leverage digital channels and technologies to reach and engage target audiences.