EXECUTIVE CERTIFICATE IN STATEGIC MARKETING & SALES FOR BUSINESS SUCCESS
In today’s fast-evolving business landscape, marketing is no longer just for marketers. Senior and middle management across all functions must understand the power of strategic marketing and sales to drive business success. However, many professionals struggle to navigate the complexities of modern marketing trends, customer-centric strategies, and data-driven decision-making.
The Executive Certificate in Strategic Marketing and Sales is a 12-day, high-impact program designed to equip business professionals with the strategic tools and frameworks needed to develop, implement, and lead successful marketing and sales strategies. Through an interdisciplinary approach that blends marketing, business development, AI, data science, and sustainability, participants will gain practical, immediately applicable skills to enhance brand value, align sales with business goals, and drive global competitiveness.
This program will also open new career pathways by equipping participants with the skills to influence high-level business strategy, drive revenue growth, and lead transformation initiatives in their organizations. Graduates will be able to compete for executive roles in marketing, business development, and sales leadership, strengthening their ability to challenge marketing plans, contribute to strategic discussions, and gain a competitive edge in career advancement.
Africa Business School, Campus UM6P Rabat
French
Senior and Middle Management
Application review
October 2025
6 months (2 days per month)
Blending marketing, AI, data analytics, business development, and sustainability for a well-rounded skill set.
A mix of top national and international professors with industry expertise.
Hands-on case studies, real-world tools, and frameworks for immediate workplace impact.
Tailored for Moroccan and African markets while integrating global best practices.
Aligning marketing and sales for a cohesive growth strategy.
Analyze how AI, digital transformation, and sustainability impact modern marketing strategies.
Develop strategies to shift from a product-focused to a solution-oriented approach, fostering customer loyalty.
Gain leadership skills to effectively manage sales teams, optimize performance, and drive revenue growth.
Learn how to build, sustain, and differentiate your brand in competitive markets.
Adapt business strategies to diverse international markets and cultural contexts.
Use predictive analytics to anticipate consumer behavior, optimize campaigns, and measure ROI.
Analyze market trends and adjust business strategies accordingly to stay ahead of the competition.
Design customer-centric marketing initiatives that align with sustainability and innovation goals.
Implement AI-powered marketing tools and predictive analytics for smarter decision-making.
Build stronger sales teams and integrate sales and marketing strategies for business growth.
Develop brand management strategies that drive competitive differentiation and market leadership.
Master core marketing principles and develop strategic frameworks for business growth.
Learn to build, maintain, and leverage brand equity for competitive advantage.
Design customer journeys that create loyalty and drive long-term value.
Develop effective sales strategies and leadership skills to drive revenue growth.
Navigate global markets with cultural intelligence and adaptive strategies.
Leverage digital channels and technologies to reach and engage target audiences.
