This certificate offers a strategic approach focused on value creation and value management across various types of organizations (businesses, NGOs, foundations, universities, etc.). Participants will explore foundational concepts of value-based strategy, the dynamics of value networks and value chains, the design and monitoring of value models, and conclude with a practical application in the context of food security in Africa.
Through four progressive modules, learners will gain a deep understanding of value paradigms (trade-off vs fair value), key value indicators (KVIs vs KPIs), and strategic execution levers. The program combines theoretical frameworks, practical tools, and real-world applications tailored to the challenges of agribusiness and supply chains on the African continent.
Africa Business School, UM6P Campus, Rabat
French
7 Days
June 2025
CV + Cover Letter
Professionals in strategy, operations, or business development
NGO, foundation, or government managers in development
Academics, consultants, and advisors in business or policy
Experts in agribusiness and food systems in Africa
Understand the key concepts of value versus performance, and the two central paradigms of strategy execution: trade-off and fair value.
Analyze value networks and value chains, and assess their strategic implications across different stakeholder interactions.
Design value models and operating systems using relevant value indicators aligned with organizational goals.
Apply value-based strategic frameworks to the specific context of food security and agribusiness in Africa.
Adapt tools and models across various organizational types and regional contexts for maximum strategic relevance.
Mastery of key value-based strategy paradigms (trade-off and fair value)
Tools to design strategic models with relevant Key Value Indicators (KVIs)
Practical application of value-based thinking to real challenges, including food security in Africa
Go beyond strategy formulation to strategy execution