MASTER IN BUSINESS ANALYTICS FOR TRANSFORMATION (MBAT) 

Intake
April 2026

Location
Africa Business School campus, UM6P, Rabat
& UM6P Campus, Benguerir

Format
– In person
– Executive Master combining 3 certificates (18 months)

Duration
Master: 18 months
Certificate: 6 months

Target
– Business analysts and consultants
– Managers
– Tech-entrepreneurs
– Technologists

Language
English

Unlock your potential: Become a data-driven leader

AI and analytics are reshaping every business function. Yet inside organizations, a costly gap remains between data experts and business leaders.
The MBAT exists to close this gap.

Our mission is to train Business Translators—professionals capable of navigating both worlds, aligning analytics with strategic needs, and leading transformations that truly deliver impact.

The program is intentionally practical, grounded in real business use cases, and accessible even to participants without a technical background.

PROGRAM DESCRIPTION

AI and analytics are reshaping every business function. Yet inside organizations, two worlds still struggle to understand each other:

  • • Data experts: who speak the language of models, metrics, and algorithms.
  • • Business leaders: who speak the language of priorities, constraints, and impact.

This gap is costly. It slows transformation, weakens decisions, and prevents organizations from unlocking the full value of data.

The MBAT exists to close this gap. Its mission is to train Business Translators—professionals capable of navigating both worlds, aligning analytics with strategic needs, and leading transformations that truly deliver impact.

The program embodies a fusion of strategic foresight and hands-on analytical execution. It is intentionally practical, grounded in real business use cases, and accessible even to participants without a technical background.

UNIQUE FEATURES

A BALANCED PEDAGOGY

Never too technical for managers, never too superficial for technical profiles. The program continuously builds bridges rather than reinforcing silos.

STORYTELLING WITH DATA

Participants learn to communicate insights, craft evidence-based recommendations, and influence executives.

SUSTAINABLE & RESPONSIBLE DECISION-MAKING

The MBAT integrates sustainability thinking, long-term trade-offs, and systemic impact.

ANALYTICS IN ACTION

Every module includes labs, real cases, simulations, and data manipulation. Nothing remains theoretical.

BUSINESS TRANSLATOR LABS

A component unique to this program: learn the emerging role that every organization needs even if they don’t yet know how to name it.

WHAT YOU  WILL GAIN ?

bulletA complete analytics toolbox: Python, statistics, machine learning, deep learning, and data storytelling.

bulletStrategic Vision: The ability to identify & prioritize high-impact analytics use cases.

bulletProject Leadership: Skills to frame and lead data-driven projects from ideation to adoption.

bulletChange Management: Strong leadership capabilities in change management and systems thinking.

bulletInfluence: Confidence to influence stakeholders and drive transformation.

LEARNING OBJECTIVES

At the end of the program, participants will be able to:

bulletDemystify and master the foundations of AI & Analytics.

bulletStrengthen model-thinking and structured decision-making.

bulletAct as a Translator between business and technical teams.

bulletLead analytics-driven transformation.

bulletApply analytics across business functions.

THIS PROGRAM IS DESIGNED FOR:

bullet  Business analysts and consultants 
bullet  Professionals with management responsibilities 
bullet  Tech-entrepreneurs 

We welcome candidates with diverse academic and professional backgrounds who are eager to deepen their understanding of data analytics, drive strategic decision-making and leverage analytics for innovation in the evolving business landscape. 

PROGRAM STRUCTURE

The Master in Business Analytics for Transformation is structured in 3 certificates.

You can either apply for the whole diploma or only for one certificate:

Certificate 1

SEMESTER 1: GET SOLID BASIS

bullet Math refresher (optional)
bullet Algorithmic, data manipulation & basic
statistics in Python
bullet Descriptive analytics & Communication with
data
bullet Predictive analytics & Machine learning
(Statistics)
bullet Predictive analytics & Machine learning
 (ML)
bullet Change & leadership (1)
bullet Prescriptive Analytics : Optimization (1)
bullet Prescriptive Analytics : Optimization (2)
bullet Supply-chain/Operations analytics

Certificate 2

SEMESTER 2: LEVERAGE MODELS TO NAVIGATE ONTO A VUCA WORLD

bullet  Revenue Management and Pricing Analytics
bullet  Prescriptive analytics : Simulation
bullet  Economics of pricing
bullet  Risk in decision making 
bullet  Risk management through financial
instruments
bullet  Deep learning
bullet Corportate Finance / Business models &
valuation
bullet Change & leadership (2)

Certificate 3

SEMESTER 3 : OPEN PERSPECTIVES

bullet Analytics in action- Digital transformation
bullet Generative AI
bullet Analytics for Communication & HR
bullet Advanced algorithmics tools (Blockchain,
crypto, cloud,…)
bullet Strategy: Competing through data & analytics
bullet Industry X.0 & sustainability 
bullet Analytics for Healthcare 
bullet Analytics for banking & insurance
bullet Change & leadership (3)

PEDAGOGICAL TEAM

Our faculty members are highly experienced in research and executive training. They bring a diverse set of expertise from their experience with leading international organizations and universities.

DEGREE

  • 3 certificates 
  • 2 years for the diploma “Executive degree in Business Transformation”

CAREER IMPACT

Graduates of the MBAT are equipped to become:

  • ✓ Business Translators
  • ✓ Data-Driven Managers
  • ✓ Transformation Leads
  • ✓ Chief Data Officers (future-ready)
  • ✓ Product Owners / Analytics Leads

ADMISSIONS & ELIGIBILITY

Selection Process

  1. Online application form
  2. Online test
  3. Online interview

Who Should Apply?

  • Education: Minimum Bachelor’s degree (Master’s preferred).
  • Experience: 5-15 years of professional experience (ideally in strategy, operations, digital, finance, or consulting).
  • Qualitative skills: analytical mindset, leadership potential, curiosity, adaptability
  • Technical Readiness: Familiarity with Excel / PowerBI; motivation to learn Python.

LEARN MORE ABOUT THE PROGRAM