DURATION

CREDITS

LANGUAGE

DEGREE AWARDED

LOCATION

STATE ACCREDITATION

• Business Data Analytics & Decision-Making
• Introduction to Marketing & Business Intelligence
• Strategic Management Foundations
• Organizational Behaviour & Leadership
• Foundations of Finance

• Strategic Management
• Shaping HR & Talent Strategy
• Operations & Supply Chain Management
• Marketing & Business Intelligence
• Finance

• Students may opt for an international exchange semester with ABS partner universities.

• 6-month Internship (in Morocco or abroad)
• or Applied Research Project
• or Incubation Project

Strategic Management

Foresight | Complexity | AI-driven Decision-Making

Learning Objectives

• Master strategic thinking in volatile, complex environments.
• Leverage digital tools and AI for strategic decision-making.
• Lead organizations through change and innovation.
• Integrate ethical and sustainability principles into business strategy.

Curricular Structure (120 ECTS)

S1: Core foundations in management, analytics, strategy.
S2: Strategic foresight, innovation strategy, complexity management, AI for leaders.
S3: International business strategy, systems thinking, digital transformation projects.
S4: 6-month internship or applied research/innovation project.

Teaching Methods

Case studies, consulting projects, and simulation-based strategy labs.

Student Support

Academic mentoring, leadership coaching, and UM6P Career Center services.

Shaping HR & Talent Strategy for Business Impact

People Analytics | Digital HR | Diversity & Inclusion

Learning Objectives

• Understand human and cultural dynamics within organizations.
• Apply analytics and digital tools to HR and talent management.
• Lead organizational transformation and foster adaptive work models.
• Embed sustainability, ethics, and diversity into HR practices.

Curricular Structure (120 ECTS)

S1: Management foundations, analytics, leadership, intro to HR.
S2: People & culture dynamics, digital HR systems, skill development, adaptive work models.
S3: HR analytics, digital transformation of HR, change management, employer value proposition.
S4: Internship or applied research/incubation project.

Teaching Model

Hybrid learning, real-world HR case studies, and team projects.

Student Support

Mentorship, skills workshops, and professional guidance.

Operations & Supply Chain Management

Sustainability | Digitalization | Resilience

Learning Objectives

• Master operations design, optimization, and strategic sourcing.
• Apply analytics and digital tools to optimize supply chains.
• Integrate sustainability and risk management into operations.
• Lead organizations toward efficiency and innovation.

Curricular Structure (120 ECTS)

S1: Core management, analytics, finance, and strategy.
S2: Total quality management, capacity planning, asset management.
S3: Risk management, logistics network design, supply chain digitalization, sustainable operations.
S4: Internship or applied project/incubation.

Teaching Approach

Project-based learning, logistics simulations, and UM6P living labs.

Student Services

Mentorship, career coaching, and negotiation workshops.

Marketing & Business Intelligence

Customer Insight | Data-Driven Strategy | Analytics-Enabled Growth

Learning Objectives

• Master strategic and digital marketing techniques.
• Use big data and BI for marketing decision-making.
• Understand consumer behavior across global and African markets.
• Integrate sustainability and ethics into marketing practices.
• Apply AI and machine learning to marketing strategies.

Curricular Structure (120 ECTS)

S1: Core courses in management, analytics, marketing, and strategy.
S2: Strategic marketing, data-driven marketing, consumer behavior, digital marketing.
S3: International marketing, CRM & customer insights, marketing intelligence systems.
S4: Internship or research/incubation project.

Teaching Methods

Hackathons, simulations, consulting projects.

Student Services

Mentoring, workshops on communication and storytelling.

Finance

Corporate Finance | Investment | Sustainable Finance

Learning Objectives

• Master corporate finance, investment valuation, and risk management.
• Analyze financial market dynamics and fintech innovations.
• Understand mergers, acquisitions, and corporate governance.
• Integrate sustainability into financial decision-making.

Curricular Structure (120 ECTS)

S1: Management, strategy, analytics, basic finance.
S2: Corporate finance, financial modeling, capital markets.
S3: M&A, corporate governance, portfolio management, fintech.
S4: Internship, research, or incubation.

Teaching Approach

Financial simulations, real-world case studies, use of Bloomberg terminals.

Student Services

Mentoring and workshops on financial communication and negotiation.

• Innovation Project Manager
• Agribusiness & Food Systems Manager
• Water & Energy Systems Manager
• Sustainability Consultant

• Technology & R&D Manager
• Policy Analyst in Sustainable Development
• Tech Entrepreneur