Skander Esseghaier - Africa Business School
Pricing and Competitive Analysis, Marketing Analytics
Université de Manouba, Esade, Koç University, Wharton, NYU Stern School of Business, Columbia University, LSE

Presentation

Skander Esseghaier is a professor of marketing with a research and teaching focus in two areas: (i) Pricing and Competitive Analysis, and (ii) Marketing Analytics. Skander started his academic career in 2000 as an assistant professor of marketing at the Stern School of Business, New York University, after gaining a PhD. in marketing from Columbia University in New York. He joined the Wharton School at the University of Pennsylvania in 2003, moved to Koc University in Istanbul in 2006 as an associate professor of marketing, and then joined ESADE Business School in Barcelona as a tenured associate professor of marketing. Skander was also a visiting professor at INSEAD in France and Singapore, and at the Indian School of Business in Hyderabad, India. Skander’s research has been published in top-tier academic journals – including: the Journal of Marketing Research; Marketing Science; Management Science; the Journal of Applied Probability; and the SIAM Journal on Control and Optimization. His paper on Internet Recommendation Systems was a finalist for the 2005 William F. O’Dell Award (which honors the Journal of Marketing Research article published in 2000 that has made the most significant long-term contribution to marketing theory, methodology, and/or practice). A native of Tunisia, Skander has also lived in France, the United States, the United Kingdom, Turkey and now Spain.

Publications

Pricing Access Services, Marketing Science
Internet Recommender Systems, Journal of Marketing Research

Business experiences in similar programs

Skander has helped design and launch the PhD program in Marketing at Koc University. He taught the Quantitative Research Seminar in that program and successfully supervised a number of doctoral students. He organized a number of research seminars series and two-day colloquia, bringing together leading marketing scholars for research discussions and exchanges. Skander has taught executive programs to senior executive audiences around the world including Italy. Lebanon, Kuwait, Finland and Tunisia.