The “Strategy” SRU supports the ABS vision by aligning its research with the school’s strategic priorities, such as entrepreneurship, innovation, and sustainability. It focuses on interdisciplinary research to solve real-world problems in corporations, industries, and society. The “Strategy” SRU fosters partnerships within and outside the school, including international collaborations, to produce diverse and impactful research. It integrates knowledge from various disciplines to enhance strategic insights and addresses both global and local business challenges. The unit aims to bridge the gap between theory and practice, disseminating findings through various channels to maximize impact. It also promotes innovative research that challenges conventional strategic management thinking.
KEY FOCUS AREAS
Sustainability strategy at the core
Globalizing Morocco & Africa
Making strategy work & Value network in a digital and AI world
