VALUE-BASED STRATEGY AND STRATEGY EXECUTION

Program Description

This certificate offers a strategic approach focused on value creation and value management across various types of organizations (businesses, NGOs, foundations, universities, etc.). Participants will explore foundational concepts of value-based strategy, the dynamics of value networks and value chains, the design and monitoring of value models, and conclude with a practical application in the context of food security in Africa.

Through four progressive modules, learners will gain a deep understanding of value paradigms (trade-off vs fair value), key value indicators (KVIs vs KPIs), and strategic execution levers. The program combines theoretical frameworks, practical tools, and real-world applications tailored to the challenges of agribusiness and supply chains on the African continent.

LOCATION

Africa Business School, UM6P Campus, Rabat

LANGUAGE

French

DURATION

7 Days

INTAKE

June 2025

SELECTION PROCESS

CV + Cover Letter

Eligibility

Professionals in strategy, operations, or business development

NGO, foundation, or government managers in development

Academics, consultants, and advisors in business or policy

Experts in agribusiness and food systems in Africa

Learning Objectives

Understand the key concepts of value versus performance, and the two central paradigms of strategy execution: trade-off and fair value.

Analyze value networks and value chains, and assess their strategic implications across different stakeholder interactions.

Design value models and operating systems using relevant value indicators aligned with organizational goals.

Apply value-based strategic frameworks to the specific context of food security and agribusiness in Africa.

Adapt tools and models across various organizational types and regional contexts for maximum strategic relevance.

What Will You Gain?

Strategy Paradigms

Mastery of key value-based strategy paradigms (trade-off and fair value)

Strategic Models

Tools to design strategic models with relevant Key Value Indicators (KVIs)

Practical Application

Practical application of value-based thinking to real challenges, including food security in Africa

Strategy Execution

Go beyond strategy formulation to strategy execution

Program Structure

1

MODULE 1

VALUE-BASED STRATEGY (VBS)

  • Value concepts
  • Macro, meso, and micro levels of analysis and design
  • Value discipline
  • Value equation and paradigm of trade-off
  • Complexity and paradigm of fair value
  • Value vs performance
  • KVIs vs KPIs
  • Financial value
Learning outcomes:
  • Understand the concept of value vs performance
  • Introduce the 2 key paradigms of strategy execution: trade-off and fair value
  • Be able to apply those concepts to any type of organization (business, NGO, foundation, university,…)

2

MODULE 2

VALUE NETWORKS AND VALUE CHAINS

  • Value network mapping
  • Value network dynamics and strategic consequences
  • Value chain mapping and strategic consequences
  • Inclusive value chain models
Learning outcomes:
  • Understand the notion of strategic market positioning leveraged by the concept of value and the notion of convergence of the stakeholders of a value network to generate a collective value
  • Understand the forms of interaction between the stakeholders within a given value network
  • Be able to apply those concepts to any type of organization (business, NGO, foundation, university,…)

3

MODULE 3

VALUE MODEL DESIGN AND MONITORING

  • Value dimensions
  • Value attributes
  • Operating model building blocks and design
  • KVIs and KPIs
Learning outcomes:
  • Be able to define appropriate KVIs according to the value equation of the company
  • Design an operating system
  • Be able to apply those concepts to any type of organization (business, NGO, foundation, university,…)

4

MODULE 4

APPLICATION TO FOOD SECURITY AND AGRIBUSINESS IN AFRICA

  • Application of the previous 3 modules to Food Security and agribusiness in Africa
  • Specific challenges of SCM in Africa
Learning outcomes:
  • Capture the relevance of the concepts and tools introduced in the previous 3 modules applied to food security in Africa
  • Formalize value equation
  • Design operating system

Program Brochure

Get comprehensive details about our Value-Based Strategy Certificate program, including curriculum details, faculty profiles, admission requirements, and more in our detailed program brochure.

PROGRAM BROCHURE

Complete Program Details