Nadr El Hana

Nadr El Hana is a Doctor (Ph. D) in Marketing at Sorbonne University. He is professor and researcher in digital marketing at IAE Paris Sorbonne Business School, he is also the head of the Brand Management and Communication Master. He has worked for more than 11 years for the biggest media agencies in France such as Publicis and Havas media, He held various positions in digital advertising and data analysis. He was also corporate digital communication consultant for Renault. Nadr El Hana has published articles in French journals as « Management et Avenir» and «Décisions Marketing» or international Journals as «Psychology and Marketing» and «Technological Forecasting and Social Change». He also authored many case studies in inbound marketing and buyer personas published at CCMP. Nadr el Hana has a hybrid prole. In addition to research, he provides consulting services in digital transformation and marketing for brands and incubators.